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Press Release 2012

"Investment attraction to Rainbow Junction©"

Rainbow Junction©, a private-sector mixed land use property development, is a key strategic project in the north of the City of Tshwane, in the heart of the Zone of Choice, attracting investment to this region. This groundbreaking new economic node in the foyer of the City just 6km north of the CBD, is poised to be the the Capital City's premier business and lifestyle address. Positioned as the New Business Gateway of Africa, Rainbow Junction© heralds the creation of an exciting new multi-cultural business hub, lifestyle and business tourism destination address.

The development, situated as it is, in the centre of the City of Tshwane's geographic boundaries, comprises a vibrant mix of business, residential, social and recreational development, will - it is envisaged - result in the improvement and enhancement of the entire City of Tshwane. 'The development,' says joint-CEO and company spokesman Rosella Dingle, 'conceptually unites the richness of Africa and its people to the realm of mixed use developmental architecture with enormous value. Rainbow Junction©, upon completion, will leave a legacy for generations to come."

Emphasis is placed on the facilitation and accommodation of new business links between South African, African and emerging international business partnerships, while strengthening traditional business relations. Specifically, the provision of a hub where business can meet in safe, new and modern facilities.
In line with the City of Tshwane's planning and development strategies, which identified potential growth hot spots that would focus its infrastructural investment to stimulate economic growth, culminating in the identification the "Zone of Choice", Rainbow Junction's planners responded in turn to these strategies in the delivery of an integrated urban framework with flexibility to respond to market dynamics, post global-recession.

In addition, Rainbow Junction© fully supports the City's commitment to sustainable economic development and green building principles.


Unprecedented opportunity


"The planned Rainbow Junction© project," says Councillor Subesh Pillay MMC for City Planning and Economic Development, "presents an unprecedented opportunity to fundamentally alter the spatial form and social make up of the City of Tshwane. A groundbreaking development in the Zone of Choice, the project is expected to act as a catalyst for further growth and firmly entrench itself as a major residential, economic and commercial node in an area which has historically been starved of sustainable economic activity."
"Travel demand patterns from the Northern areas to the City Centre, East and South," Pillay adds, "confirm that most people who live in the North have to travel daily, at great cost to work opportunities. Significantly, therefore, this project will create a critical mass of economic activity capable of creating large numbers of sustainable new work opportunities, thereby reducing both the cost and time people currently spend travelling to work. This also aligns with the City's objective of ensuring economic growth and development that has a high propensity for job creation."

In essence, 56% of the City's population lives north of the Magaliesberg, with only 21% of the jobs of the City in that area, so clearly job-creation must be a priority for this region. Rainbow Junction© alone will provide over 27 000 permanent jobs when fully developed.

As Rainbow Junction© is at the core of the identified area, it could also be considered to be the 'engine room' of the Zone of Choice, from which other developments and spin-offs will spread. Rainbow Junction© responded to the infrastructural planning for the region by accommodating this strategy within its urban framework, where this directly affects the Rainbow Junction precinct.

In collaboration with other economic drivers within the Zone of Choice, such as Rosslyn's AIDC and Wonderboom Airport, and supported by the City's commitment to the upliftment of the region, as illustrated by on-going upgrades to supporting infrastructure, it is expected that targeted investment will be increasingly attracted to this dynamic region of the City of Tshwane.

Rainbow Junction© will contribute an annual residential tax revenue sum of R23-million and in excess of R230-million from commercial developments, representing approximately 18.8%of the calculated future rates and taxes base to be generated by development and densification in the high impact zone within the Zone of Choice.



Rainbow Junction©specifics


Rainbow Junction© comprises at least 550 000 square metres of high-density development over 140 ha, with 4km of river frontage along the western bank of the Apies River, the property starting close to Wonderboom Poort at the northern foot of the Magaliesberg and extending north to the K8 Onderstepoort/Rosslyn Road along the M1 Paul Kruger Street ext, parallel to the main railway line through the City. The City's planned BRT routes, including access to all the Gautrain stations, run right through Rainbow Junction©. Currently, the address is at a main multi-modal commuter transport node, the upgrading of which is in planning at present. Importantly, access to the N4 Platinum Highway is currently under construction, further enhancing the accessibility of Rainbow Junction©

Rainbow Junction© has approved rights for a mixed basket of land-uses comprising approximately 1200 high-density residential units, office and corporate parks, a mix of large and small retail developments, hotels, as well as community facilities. Future plans include a possible private hospital. The entire development is highly accessible at this strategic junction of road, rail and air transport.

The development is classified as a 'triple bottom line' development, meaning it will have an economic, environmental and social impact on the area's economy and on the City of Tshwane as a whole.

Several projects within Rainbow Junction© are in various stages of advanced planning to break ground in the near future within the node, including a land-mark 'green energy positive office flagship building©' in the northern precinct of the development.

The development, due to its magnitude, will be phased and take approximately 10 years before fully developed.
To support the development, roads and current engineering services are in the process of phased upgrades, being implemented by the City as part of the total Zone of Choice infrastructure rollout.


Land usage details

This economic node has been divided into land uses incorporating the following: a 120 000m2 residential area to be utilised for high density apartments within secure estates with integrated community facilities and services; 170 000m2 of office space and corporate parks; 165 000m2 of retail space for Regional and Convenience Retail (which includes a high-street shopping precinct), and Value & Automotive Retail; 40 000m2 of High Tech and Light (Clean) Industry, a Green Economy Campus, distribution and service centres; leaving 37.5 ha for integrated social and recreational facilities to be used as a mix of public and private open spaces, encompassing a 4km unique parkland along the Apies River.
The land use is intended to achieve an integrated development where people can work, live, play and shop. With this in mind, some of the project features include:

  • Office and corporate parks;
  • a unique African-styled tower-block building rising above the dominant retail component;
  • public piazzas for social gatherings and pavement-cafés with music and public art displays, including an envisioned art and cultural facility;
  • an activity spine for lively high-street living; and
  • two to three hotels.
  • Residential developments with river-frontage

There is no doubt that this diversity will not only attract potential investors, but result in Rainbow Junction being the catalyst for development of the region by both local and international investors

'Taking into account the split of land usage, aesthetically pleasing features, sensitivity to the unique environmental attributes, the proximity of transport nodes, and current and future engineering projects in the Zone of Choice in and around Rainbow Junction - not to mention the vast number of jobs created,' points out Dingle, 'there is no doubt that Rainbow Junction itself will be a legacy, one to be enjoyed and expanded upon for many generations to come. Rainbow Junction will have a tremendous positive and catalytic effect on economic development and growth to the north of the City.'


Project benefits


The development is bordered by the Apies River in the east, and the M1 Paul Kruger St Ext in the west, as well as the main north-south railway line also along the western border, passing through a major transport node at Wonderboom Station. It is flanked by Wonderboom Nature Reserve at the Wonderboom Poort in the south and by the K8 in the north, which leads to the Rosslyn Industrial Zone. It is within close proximity and easy access to the Wonderboom airport and the Platinum N4 Highway. The road linkages to the N4 Platinum Highway and upgrades to access to the Wonderboom Airport are currently under phased construction.

The impact on development potential within the Zone of Choice of the planned and completed infrastructural improvements to that region will be 81 000 direct and indirect permanent employment opportunities in the area, of which Rainbow Junction will provide 27 300 direct and indirect permanent jobs.

'Since the approvals' phase of the Project reached positive conclusion in 2011,' says Warrick Fulford, joint CEO and Program Director, 'the full professional team has been mobilised to commence detailed planning of the provision of integrated essential services and road infrastructure, as well as development packages of the initial phases of the development. This is an integral part of the strategy to not only bring serviced sites for development to the market, but also a range of development package options across the range of land uses to meet the diverse requirements of investment, rental, specialist developer and owner-occupier markets.'

Press Release
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